Industry
The South Australia Tourism Plan 2030 sets an ambitious vision to grow South Australia’s visitor economy to $12.8 billion and support a further 4,400 jobs by 2030, while positioning the State as a national leader in sustainable and inclusive tourism.
The plan provides a clear pathway for the industry’s future, recognising that growing tourism across regional South Australia remains a key priority, helping to disperse the economic and social benefits of tourism while supporting regional communities to thrive.
Below is a list of industry groups representing tourism operators across the Southern Flinders Ranges, Flinders Ranges and South Australian Outback regions who are actively working towards a common goal to build the tourism industry, increase the visitor economy and support operators, small or large, to be the best they can be.
Andamooka Opal Fields Tourism Association Inc.
The Andamooka Opal Fields Tourism Association mission is to promote and raise awareness of the attractions the region has to offer.
The Andamooka Opal Fields Tourism Association mission is to promote and raise awareness of the attractions the region has to offer.
The association advocate on behalf of tourism operators, business owners and key stakeholders to create a sustainable tourism industry. Creating relationships with tourism operators and the business community –, collaboration on more events and activities to attract repeat visitors and increase overnight stays. Assist the region to recover from the pandemic and respond to geo-political disruption.
Coober Pedy Retail, Business & Tourism Association
The Coober Pedy Retail, Business & Tourism Association (CPRBTA) represents over 70 tourism and service operators, plus local community groups, in Coober Pedy and surrounding communities. It primary focus is the marketing of Coober Pedy and neighbours as a remarkable destination in South Australia's great Outback.
The Coober Pedy Retail, Business & Tourism Association (CPRBTA) represents over 70 tourism and service operators, plus local community groups, in Coober Pedy and surrounding communities. It primary focus is the marketing of Coober Pedy and neighbours as a remarkable destination in South Australia's great Outback. The Association produces the local Visitor Guide, maintains cooberpedy.com, supports the Visitor Information Centre and provides a range of up to date digital marketing material promoting the town and local attractions. The CPRBTA was also the leading force in developed the brand 'opal capital, get outback, get underground'. The Association is the leading body for the annual Coober Pedy Opal Festival - now over 30 years young, and auspices events such as the National Opal Symposium. All operators and community groups are welcome to join and 'get onboard' promoting our amazing place!
[email protected]
[email protected]
[email protected]
[email protected]
Membership follows the Calendar Year.
Please contact [email protected] for membership enquiries/forms
Membership Includes:
- Permitted to advertise in the Coober Pedy Visitor Guide - 50,000 printed each year and distributied to over 60 Visitor Information Centres & Tourist hubs all around Australia.
- Name on tear off street map - approximately 30,000 printed each year
- Business on cooberpedy.com website and associated social media accounts
- Association Sticker encouraging tourists to support local business. This sticker is the start of an industry recognised certificate.
- Be kept updated by what is happening in the business and government departments, events and notices.
- Be part of a team improving Coober Pedy for our Tourists & Business and working with all associations to help bind us together as a town.
Helping to advertise events - Opal Festival, Breakaways Marathon, Golf Open, Race Club & Speedway
Flinders Ranges & Outback Tourism
Flinders Ranges & Outback South Australian Tourism (FRO) is the Regional Tourism Organisation for the Flinders Ranges and Outback region.
Flinders Ranges & Outback South Australian Tourism (FRO) is the Regional Tourism Organisation for the Flinders Ranges and Outback region.
FRO is committed as an industry advocate and will commit to marketing and showcasing the Flinders and Outback region.
FRO’s priority is to understand and promote sustainable tourism with an emphasis on responsible and respectful messaging via the Aussie Travel Code marketing initiative through the ongoing support and collaboration of Local Tourism Organisations including; Southern Flinders Tourism ‘n’ Tastes (SFTnT), Flinders Ranges Tourism Operators Association (FRTOA), Station Stays SA (SSSA), Coober Pedy Retail, Business and Tourism Association (CPRBTA), Andamooka Opal Fields Tourism Association (AOFTA) and more.
Please feel free to contact our Committee for any further information:
Chairperson | Hamish Gibson
[email protected]
Secretary | Michelle Reynolds
[email protected]
Treasurer | Carmel Reynolds
[email protected]
Tourism & Communications Manager | Tara Hogg
[email protected]
Andamooka Opal Field Tourism Association Representative | Currently vacant - seeking expressions of interest
Coober Pedy Retail, Business & Tourism Association Representatives | George & Nicola Kountouris
Flinders Ranges Tourism Operators Association Representative | Currently vacant - seeking expressions of interest
Southern Flinders Tourism Association Representative | Brenton Harris
Station Stays SA Representative | Shane Rowe
Department of Environment & Water Representative | Dave Phillips
Outback Communities Authority Representative | Grayson Cooke
SA Arid Lands Representative | Cherie Sauer
Visitor Information Centre & Flinders Ranges Council Representative | Jillian Wilson
Private Operator | Chevah Hoad
Private Operator | Kellie Zadow
Private Operator | Kristian & Gabby Coulthard
Private Operator | Ellie Gorringe
Private Operator | Bianca Amato & Lauren Young
Flinders Ranges Tourism Operators Association Inc.
The Flinders Ranges Tourism Operators Association Inc. vision is to provide visitors with a memorable experience that is environmentally responsible, socially sustainable, culturally aware and economically viable.
The Flinders Ranges Tourism Operators Association Inc. (FRTOA) is a volunteer organization committed to developing and promoting the Flinders Ranges as a unique tourist destination and advocates for and represents the interests of tourism operators in the Flinders Ranges.
Southern Flinders Tourism Association
Southern Flinders Tourism Association (SFTA) is the regional tourism organisation for the Southern Flinders Ranges Region.
Southern Flinders Tourism Association (SFTA) is the regional tourism organisation for the Southern Flinders Ranges Region. SFTA is committed as an industry advocate and will promote strategies which influence the development of unique experiential opportunities for our visitor economy - so that tourism continues to be a major economic driver in the Southern Flinders Ranges Region. SFTA's priority is to support initiatives that boost regional marketing to highlight experiences in our region. This is underpinned by working together, sharing expertise and fostering peer-to-peer mentoring to increase individual’s capabilities. SFTA consists of Board members who volunteer their time to contribute to the management and administration. We creatively foster collaboration, value our relationships and understand the limitations of our financial and human resources. Volunteers are always welcome.
Please feel free to contact our Committee for any further information:
Chairperson | Don Norton
[email protected]
Vice Chairperson | Brenton Harris
[email protected]
Treasurer & Secretary | Kylie Luckraft
[email protected]
Committee Member | Amee Dennis
[email protected]
Committee Member | Joylene Tapscott
[email protected]
Committee Member | Cat Blesing
[email protected]
Station Stays SA
Station Stays SA was formed in November 2009 when a group of pastoral tourism businesses in the Flinders Ranges and Outback regions of SA got together for the first time to discuss various challenges and how they might be able to work together.
The agri-tourism industry has been developing steadily in the Flinders Ranges and Far North SA for many years, as it has across other regions of Australia. The shift from pure pastoralism into agri-tourism has a few aspects. Droughts in the last few years and in the past have forced some pastoralists to look at other means of income, such as tourism, whilst others have simply chosen to expand their businesses, either with a view to staying on the land longer or to make the property more attractive in a sales market.
Station Stays SA was formed in November 2009 when a group of pastoral tourism businesses in the Flinders Ranges and Outback regions of SA got together for the first time to discuss various challenges and how they might be able to work together. After several get togethers Station Stays SA became a reality and now has over 25 stations and properties involved in the cluster.
Please feel free to contact our Committee for any further information:
Chairperson | Shane Rowe
[email protected]
Secretary | Sharon McInnis
[email protected]
Treasurer | Kellie Zadow
Committee Member | Sonya Fels
Committee Member | Michelle Reynolds
Committee Member | Kate Geue
You must meet the following criteria to be considered for membership.
A member will operate a Station Stay/tourism business on a primary production property within The Flinders Ranges and Outback South Australia areas defined by: Outback Communities Authority; Flinders Ranges Council; Orroroo/Carrieton Council; Mt Remarkable Council and Peterborough Council areas. Annual membership is capped at 30 members only.
If you are interested in becoming a member please email [email protected] for an application form. Applications for annual memberships must be received by 31st October for new members to be considered for the following calendar year. Current members need not re-apply. All applications will be reviewed, and eligible members will be accepted at our AGM.